The programme combines core sessions from business academics with hands-on sessions from business practitioners and successful entrepreneurs.
Course Duration: 40 hours (5 Days)
Delivery Mode: Classroom & Workshops
Topic Covered include:
Business Model Canvas
Understanding the start-up template for developing new, or documenting existing, business models.
Review of basic product design principles and how they can be used to differentiate a product from its competition.
Learn how to create and communicate great value propositions that deliver relevant benefits and tells the ideal customer why they should buy from one supplier instead of another.
Learn the different set of business skills and techniques for the delivery of services that can deliver high-quality competition.
Understanding the ‘marketing mix’ - the combination of identifying what people or businesses want, developing the product to meet that need, then pricing and promoting it.
Defining Your Customer
Learn how to define your customers and their needs clearly to better segmentation in order to enable targeted marketing activities.
Routes to Market
Learn how to sell your product and how to plan your sales whether through direct selling, selling wholesale, distance selling, online selling and developing a combination of channels.
Team & Human Capital
Learn effective team building as well as the skills required to manage high-performing teams.
Risk & Growth
Understand how to address and evaluate potential risks and how low levels of uncertainty are associated with low potential returns and high levels of uncertainty are associated with high potential returns.
Learn how to manage your cash flows, financial requirement and tax liabilities.
Manufacturing & Logistics
Understand the operation side of the business - making sure raw materials are available at the right time, inventory management, warehousing, distribution, transport, and customer service.
Businesses use technology in a wide variety of ways. We will review with you the main technologies vital to most companies.
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Fees Entrepreneurship Camp
Fee for one participant and includes all course materials.